We are looking for a Business Intelligence Analyst / Data Analyst with hands-on experience in D2C or e-commerce to bring structure and clarity to our marketing performance. The role will focus on CAC visibility, cohort tracking, funnel analysis, and contribution margin reporting to support informed growth decisions.
𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻: 𝗣𝘂𝗻𝗲 (𝗣𝗿𝗲𝗳𝗲𝗿𝗿𝗲𝗱) / 𝗥𝗲𝗺𝗼𝘁𝗲 (𝗜𝗻𝗱𝗶𝗮)
𝗘𝗺𝗽𝗹𝗼𝘆𝗺𝗲𝗻𝘁 𝗧𝘆𝗽𝗲: 𝗖𝗼𝗻𝘁𝗿𝗮𝗰𝘁 / 𝗙𝘂𝗹𝗹-𝘁𝗶𝗺𝗲
𝗥𝗼𝗹𝗲 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲
Build and maintain marketing performance visibility across acquisition, retention, and contribution margins. Enable data-backed decisions through structured reporting and cohort analysis.
𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀
- Build and maintain weekly performance dashboards
- Track blended and channel-wise CAC
- Monitor AOV, repeat rate, and LTV
- Conduct monthly cohort analysis based on acquisition month
- Analyze funnel performance using Google Analytics 4
- Identify drop-offs across product view, add-to-cart, checkout, and purchase stages
- Validate attribution across Meta Ads, GA4, and Shopify
- Track SKU-level contribution margins
- Analyze creative-level performance trends
- Present structured performance insights in weekly review meetings
𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗱 𝗦𝗸𝗶𝗹𝗹𝘀
- Strong proficiency in Google Sheets or Excel (pivot tables, lookups, data cleaning)
- Working knowledge of Google Analytics 4
- Familiarity with Meta Ads reporting
- Experience handling Shopify order exports
- Understanding of attribution models and CAC calculation
- Ability to interpret data and communicate insights clearly
𝗣𝗿𝗲𝗳𝗲𝗿𝗿𝗲𝗱 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲
- 1 to 3 years of experience in D2C or e-commerce
- Experience building marketing dashboards
- Exposure to cohort tracking and LTV analysis
- Familiarity with Looker Studio or similar visualization tools
- Command over POWER BI or similar performance tools
𝗪𝗵𝗼 𝗪𝗲 𝗔𝗿𝗲 𝗡𝗼𝘁 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗙𝗼𝗿
- Pure SEO reporting specialists
- Candidates seeking data science or Python-heavy roles
- Corporate MIS-only profiles
- Candidates who generate reports without interpretation
- Individuals who require fully structured environments with limited ownership
𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀
Send your CV along with:
- A sample dashboard or report you have built
- A brief explanation of how you would calculate LTV for an e-commerce brand.
Applications to be sent to: 𝗷𝗼𝗯𝘀@𝗮𝗱𝗶𝗺𝗮𝗻𝗮𝘃.𝗰𝗼𝗺
Subject line: 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘀𝘁 – 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻